From telling design stories to designing for the screen

I got my start with a degree in urban design, learning how people experience and flow through physical public spaces, a perspective that lets me approach UX design from a unique angle.

I then spent the better part of a decade in PR for architecture, hospitality, and luxury design in New York City, telling stories for audiences who care deeply about how things look and feel. Years of translating complex design projects into strategic media plans taught me to understand client business needs before pitching the right story that resonates with the right audience.

Framing the problem, listening to the users, and uncovering the story behind the product are valuable parts of my workflow in addition to the design files, especially in today's AI era.