A decade in the physical design world, now designing for the digital world

I got my start with a degree in urban design, where I learned how people experience and move through physical spaces. That background led me into PR and marketing (and tour guiding!) across the architecture, hospitality, and luxury design industries in New York City where I spent the better part of the past decade telling stories for audiences who care deeply about how things look and feel. Now I design digital products, bringing both of those lenses with me.

Years of translating complex design work into stories that resonate taught me to think about experiencing design from the audience’s perspective first. I carry that same idea into the digital world, where small, intentional decisions really matter.