← Marrakesh case study
Expanded Persona
Serene R.
“The Amateur Decorator”
38, San Diego, CA
With high taste and a low budget, Serene enjoys interior decorating in her spare time. Her aesthetic is comfortable boho-chic with the occasional pop of color. She can visualize a room’s outcome but needs a little help along the way. She loves her favorite store when it comes to looking for decor.
Habits
- “I like staying loyal to my favorite brand store because I can test out their wide selection in-person.”
- “For larger rooms, I usually like to start decorating with the rug, because it gives me direction on color and overall vibe for other items and furniture.”
- “I might wait to buy an item I found in person if I know I could find it there online when I’m ready to buy it.”
Frustrations
- “Having so many options and wanting a room to look a certain way can be overwhelming”
- “My design timeline is a bit challenging — I originally planned one month, but it became a three month process.”
- “Translating what I had in mind into reality is harder than it looks. I overthink my decisions a lot.”
- “My partner isn’t thrilled with the color scheme I chose for the living room”
Needs & Goals
- “I want to have my space thoughtfully organized so it will make me happy.”
- “I would love to see inspiration images of fully styled rooms online so it makes it easier for me to design on my own.”
- “I’d love a ‘test-out-at-home’ option with big purchases so I’m fully satisfied with my purchase.”
- “I wish the design process was a bit smoother overall.”