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User Persona
Jonah M.
31; Brooklyn, New York
Freelance Graphic Designer
Jonah loves switching up his fitness and wellness routines around the city, but struggles to stay motivated when sticking to any single one. He enjoys exercising with others but usually defaults to working out alone because finding partners in the city is harder than it should be.
What drives him
Variety, visible progress, and affordable options. He’s more engaged when activities feel casual and social rather than structured or competitive.
What frustrates him
Keeping a consistent routine week to week, the cost barrier to trying new things, and not knowing where to start when planning a wellness goal.
Illustrative persona; the portrait is AI-generated and Jonah is not a research participant.